Document Type
Conference Proceeding
Publication Date
Spring 2-6-2024
Abstract
Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.
Recommended Citation
An, J. (2024). AI-assisted stakeholder management and organizational learning: Evidence from the U.S. intelligent service community. The 2024 Association of Marketing Theory and Practice Proceedings, 31. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/31
