The Need for Non-Market Strategy: Epistemic Communities, Globesity and the Marketing of Fast Food

Authors

• AMIT MUKHERJEE, Stockton UniversityFollow
• Naz Onel, Stockton University

Document Type

Conference Proceeding

Publication Date

2022

Abstract

Our preliminary research indicates the gradual coalescence of several disparate pressure groups into an epistemic community on the issue of curbing marketing practices in the quest for global obesity control. The epistemic community has converged on the WHO as the most receptive political venue and is engaged in information politics, symbolic politics, leverage politics, and accountability politics in its attempt to guide the WHO toward the path of a global regulatory regime on the marketing of fast food.

Copyright

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DOI

10.20429/amtp.2022.40

Recommended Citation

MUKHERJEE, AMIT and Onel, Naz, "The Need for Non-Market Strategy: Epistemic Communities, Globesity and the Marketing of Fast Food" (2022). AMTP Proceedings 2022. 40.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/40