Re-envisioning a Masters of Science in Marketing Degree

Authors

• Danny Weathers, Clemson UniversityFollow
• Scott D. Swain, Clemson UniversityFollow

Document Type

Conference Proceeding

Publication Date

2021

Abstract

In response to changing market demands for marketing graduates, our university’s Department of Marketing began a major revision to its MS Marketing program. With input from faculty, administrators, students, industry contacts, and MS directors at peer institutions, the department developed a vision for the program that emphasizes “real-world” experiences and career support. This paper presents the research and decision-making that led to a new vision for the program, as well as the process that will be used to implement this vision.

Copyright

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DOI

10.20429/amtp.2021.35

Recommended Citation

Weathers, Danny and Swain, Scott D., "Re-envisioning a Masters of Science in Marketing Degree" (2021). AMTP Proceedings 2021. 35.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/35