Abstract
Mauro Cavallone is an associate professor of economics and business management, University of Bergamo, Bergamo, Italy.
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Recommended Citation
Csvallone, Mauro
(2013)
"From Adaptation to Standardization: The Positive Cycle of Cross-Culturally Customized Communication,"
Southern Business Review: Vol. 38:
Iss.
2, Article 3.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol38/iss2/3