•  
  •  
 

Abstract

Roberta J. Schultz, Ph.D., is associate professor of marketing, Western Michigan University, Grand Rapids, MI 49503.

David J. Good, Ph.D., is professor of marketing, Grand Valley State University, Grand Rapids, MI 49504-6495.

First Page

15

Last Page

24

Copyright

This work is archived and distributed under the repository's standard copyright and reuse license, available here. Under this license, end-users may copy, store, and distribute this work without restriction. For questions related to additional reuse of this work, please contact the copyright owner.

Share

COinS