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Abstract

Donna K. Fisher, Ph.D., is an assistant professor, School of Economic Development, College of Business Administration, Georgia Southern University, Statesboro, GA 30460-8152.

Russell Kent, Ph.D., is a professor, Department of Marketing & Logistics. College of Business Administration, Georgia Southern University, Statesboro, GA 30460-8154.

Linda Nottingham, ABD, is an instructor, Central Florida College, Winter Park, FL 32789.

J Robert B. Field, Ph.D., is an assistant professor of marketing, Algoma University College, Sault Ste. Marie, Ontario P6A 2G4, Canada.

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