Abstract
Kenneth C. Schneider is Prodessor of Marketing and Marketing Research at St. Cloud State University. William C. Rodgers is Professor of Marketing and Consumer Behavior at St. Cloud State University.
Copyright
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Recommended Citation
Schneider, Kenneth C. and Rodgers, William C.
(1995)
"Determinants of the Choice of Traditional Gift Items: The Case of Fresh Flowers,"
Southern Business Review: Vol. 21:
Iss.
1, Article 6.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol21/iss1/6