•  
  •  
 

Abstract

C. Mitchell Adrian is a Doctoral Student in the Department of Management and Information Systems, College of Business and Industry at Mississippi State University. Michael D. Richard is an Assistant Professor of Marketing in the Department of Marketing, Business Law, and Quantitative Analysis, College of Business and Industry at Mississippi State University.

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Archived Content

This record and associated content is retained solely for reference, research, or recordkeeping as part of an archived collection. This content is not actively developed, disseminated, or promoted as part of any ongoing University program, service, or activity. Learn more about archived collections (opens in new tab).

To request an accessible version of any item in this archived collection, complete this form (opens in new tab) or email digitalcommons@georgiasouthern.edu.

Files over 10MB may be slow to open. For best results, right-click and select "Save as..."

COinS