Abstract
Michael D. Richard is an Assistant Professor of Marketing in the Department of Marketing, Quantitative Analysis, and Business Law at Mississippi State University. Arthur W. Allaway is an Associate Professor of Marketing in the Department of Management and Marketing at the University of Alabama.
Copyright
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Recommended Citation
Richard, Michael D. and Allaway, Arthur W.
(1993)
"The Importance of Service Quality on Consumer Choice Behavior,"
Southern Business Review: Vol. 19:
Iss.
1, Article 7.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol19/iss1/7