A Reappraisal of Retail Price Cutting Strategies: Opportunities, Threats, and Realistic Expectations
Abstract
Sidney C. Bennett is an Associate Professor in the Department of Marketing and Darrell F. Parker is an Associate Professor in the Department of Economics at Winthrop College.
Copyright
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Recommended Citation
Bennett, Sidney C. and Parker, Darrell F.
(1990)
"A Reappraisal of Retail Price Cutting Strategies: Opportunities, Threats, and Realistic Expectations,"
Southern Business Review: Vol. 16:
Iss.
2, Article 4.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol16/iss2/4