Abstract
H. Robert Dodge is Professor of Marketing in the Williamson School of Business Administration at Youngstown State University. David L. Kurtz is the R.A. and Vivian Young Chair of Business Administration and Head, Department of Marketing at the University or Arkansas.
Copyright
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Recommended Citation
Dodge, H. Robert and Kurtz, David L.
(1989)
"An Integrative Model of the Personal Selling Process,"
Southern Business Review: Vol. 15:
Iss.
2, Article 4.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol15/iss2/4