Abstract
H. Robert Dodge is Professor of Marketing in the Williamson School of Business Administration at Youngstown State University. David L. Kurtz is the R.A. and Vivian Young Chair of Business Administration and Head, Department of Marketing at the University or Arkansas.
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Recommended Citation
Dodge, H. Robert and Kurtz, David L.
(1989)
"An Integrative Model of the Personal Selling Process,"
Southern Business Review (Archived): Vol. 15:
Iss.
2, Article 4.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol15/iss2/4
Archived Content
This record and associated content is retained solely for reference, research, or recordkeeping as part of an archived collection. This content is not actively developed, disseminated, or promoted as part of any ongoing University program, service, or activity. Learn more about archived collections (opens in new tab).
To request an accessible version of any item in this archived collection, complete this form (opens in new tab) or email digitalcommons@georgiasouthern.edu.