How Digital Content Marketing Affects Viewership and Engagement of Multiplayer Online Battle Arena Esport Events: An Examination of League of Legends
Location
Room 3213A
Session Format
Oral Presentation
Your Campus
Statesboro Campus- Henderson Library, April 20th
Co-Presenters and Faculty Mentors or Advisors
Charles Marvil - Faculty Mentor
Author Rights: Apply an Embargo
4-17-2023
Presentation Type and Release Option
Presentation (Open Access)
Start Date
4-18-2023 2:05 PM
End Date
4-18-2023 3:05 PM
Recommended Citation
Lord, Joshua J., "How Digital Content Marketing Affects Viewership and Engagement of Multiplayer Online Battle Arena Esport Events: An Examination of League of Legends" (2023). GS4 Student Scholars Symposium. 163.
https://digitalcommons.georgiasouthern.edu/research_symposium/2023/2023/163
COinS
Apr 18th, 2:05 PM
Apr 18th, 3:05 PM
How Digital Content Marketing Affects Viewership and Engagement of Multiplayer Online Battle Arena Esport Events: An Examination of League of Legends
Room 3213A
