A Markov Decision Process Approach to Adaptive Contact Strategies
Location
Room 1909
Session Format
Paper Presentation
Research Area Topic:
Computer Science - Computational Sciences
Abstract
In the field of survey methodology, optimizing contact strategies helps organizations increase response rates using their allocated budget. Markov Decision Processes (MDP) are widely used to model decision-making strategies in situations where the outcomes have a random component. In this research, we use MDPs and adaptive sampling techniques to construct a strategy that, based on target audience characteristics, suggests the best contact policy. The data we use comes from the First Destination Survey conducted by the Office of Career Services at Georgia Southern University. The constructed model is quite flexible and can be used by other organizations to optimize their contact strategies.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Presentation Type and Release Option
Presentation (Open Access)
Start Date
4-14-2017 9:00 AM
End Date
4-14-2017 10:00 AM
Recommended Citation
Grygorian, Artur, "A Markov Decision Process Approach to Adaptive Contact Strategies" (2017). GS4 Georgia Southern Student Scholars Symposium. 1.
https://digitalcommons.georgiasouthern.edu/research_symposium/2017/2017/1
A Markov Decision Process Approach to Adaptive Contact Strategies
Room 1909
In the field of survey methodology, optimizing contact strategies helps organizations increase response rates using their allocated budget. Markov Decision Processes (MDP) are widely used to model decision-making strategies in situations where the outcomes have a random component. In this research, we use MDPs and adaptive sampling techniques to construct a strategy that, based on target audience characteristics, suggests the best contact policy. The data we use comes from the First Destination Survey conducted by the Office of Career Services at Georgia Southern University. The constructed model is quite flexible and can be used by other organizations to optimize their contact strategies.
