Geographic Information Systems and the New Landscape of Political Technologies
Social Science Computer Review
One of the most interesting and least understood of the software applications in political campaigns is so-called geographical information systems, or GIS. It is technology that allows campaigns to systematically look at their constituencies in new ways, through multilayered and colorful maps. Through a combination of cartography and demographic research, GIS allows candidates and political campaigns to access voters in a multimedia context that can be put together with the most advanced techniques from marketing and demographics to create a sophisticated form of mapping technology with direct applicability to political campaigns. This article is a review of GIS software applications in political campaigns, with particular attention to its use in the 1992 presidential election by the Clinton campaign.
Novotny, Patrick J..
"Geographic Information Systems and the New Landscape of Political Technologies."
Social Science Computer Review, 15 (3): 264-285: Sage Journal.
doi: 10.1177/089443939701500304 source: https://journals.sagepub.com/doi/10.1177/089443939701500304