Title

Eco-investments: Eco-efficiency versus Eco-innovation

Document Type

Presentation

Publication Date

11-2018

Abstract

Presented at the INFORMS Annual Meeting

We examine environmental investment efforts and whether they should be channeled towards cutting production costs through gains in process-oriented resource productivity (eco-efficiency) or product-oriented eco-differentiation that lowers customers' water/energy/fuel use and related costs (eco-innovation), benefits that justify price premiums, and drive increased market share. While eco-efficiency is easy to pursue with little expertise and capital investment, eco-innovation requires the firm to deal with challenges of managing technology and time-to-market uncertainty.

Sponsorship/Conference/Institution

INFORMS Annual Meeting

Location

Phoenix, AZ

Source

https://www.abstractsonline.com/pp8/#!/4701/presentation/18411

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