Eco-investments: Eco-efficiency versus Eco-innovation
Presented at the INFORMS Annual Meeting
We examine environmental investment efforts and whether they should be channeled towards cutting production costs through gains in process-oriented resource productivity (eco-efficiency) or product-oriented eco-differentiation that lowers customers' water/energy/fuel use and related costs (eco-innovation), benefits that justify price premiums, and drive increased market share. While eco-efficiency is easy to pursue with little expertise and capital investment, eco-innovation requires the firm to deal with challenges of managing technology and time-to-market uncertainty.
INFORMS Annual Meeting
"Eco-investments: Eco-efficiency versus Eco-innovation."
Logistics & Supply Chain Management Faculty Presentations.