Gender for Breakfast
Location
Additional Presentations- College of Arts and Humanities
Document Type and Release Option
Thesis Presentation (Archived)
Faculty Mentor
Nancy Malcom
Faculty Mentor Email
nmalcom@georgiasouthern.edu
Presentation Year
2021
Start Date
26-4-2021 12:00 AM
End Date
30-4-2021 12:00 AM
Keywords
Georgia Southern University, Honors Symposium, Presentation
Description
My qualitative research project looks into cereal mascots marketed towards children hypothesizing cereal brands depicting gendered mascots in stereotypical ways. For example, "Tony the Tiger" of Frosted Flakes is seen as masculine, strong, and athletic, and he is most often associated with athletic, healthy children. I collected data from the cereal boxes themselves as well as print and commercial advertisements. With these resources, I examined the gender, typical characteristics, and the general attitude of both the mascots and the children featured in the ads. I investigated the change of the portrayal and marketing tactics from the mascot's origin to its present status. Analysis of my data displays the stereotypes of gender for marketing towards children, and how that has changed throughout its existence.
Academic Unit
College of Arts and Humanities
Gender for Breakfast
Additional Presentations- College of Arts and Humanities
My qualitative research project looks into cereal mascots marketed towards children hypothesizing cereal brands depicting gendered mascots in stereotypical ways. For example, "Tony the Tiger" of Frosted Flakes is seen as masculine, strong, and athletic, and he is most often associated with athletic, healthy children. I collected data from the cereal boxes themselves as well as print and commercial advertisements. With these resources, I examined the gender, typical characteristics, and the general attitude of both the mascots and the children featured in the ads. I investigated the change of the portrayal and marketing tactics from the mascot's origin to its present status. Analysis of my data displays the stereotypes of gender for marketing towards children, and how that has changed throughout its existence.
Comments
This work is archived and distributed under the repository's standard copyright and reuse license, available here. Under this license, end-users may copy, store, and distribute this work without restriction. For questions related to additional reuse of this work, please contact the copyright owner.