Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement
Location
College of Behavioral and Social Sciences
Document Type and Release Option
Thesis Presentation (Archived)
Faculty Mentor
Dr. Christin Seifert
Faculty Mentor Email
cseifert@georgiasouthern.edu
Presentation Year
2020
Start Date
30-11-2020 12:00 AM
End Date
30-11-2020 12:00 AM
Keywords
Georgia Southern University, Honors Program, Virtual Symposium, Eilleen Plante
Description
As sustainability becomes more important to consumers, brands will have to adapt to stay competitive. The best way to advertise sustainability through social media has not yet been studied. This project explores different methods of social media promotion in an effort to find the most effective means of advertising sustainability.
Academic Unit
College of Behavioral and Social Sciences
Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement
College of Behavioral and Social Sciences
As sustainability becomes more important to consumers, brands will have to adapt to stay competitive. The best way to advertise sustainability through social media has not yet been studied. This project explores different methods of social media promotion in an effort to find the most effective means of advertising sustainability.
Comments
A presentation of “Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement” by Eilleen Plante at the Georgia Southern University Honors Program Fall 2020 Virtual Honors Symposium. Eilleen is a graduating senior with a major in Fashion Merch & Apparel Design and was mentored by Christin Seifert. For more information about Honors at Georgia Southern see https://georgiasouthern.edu/honors.