Title

Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement

Location

College of Behavioral and Social Sciences

Event Website

https://sites.google.com/georgiasouthern.edu/fall2020virtualhonorssymposium

Document Type and Release Option

Thesis Presentation (Archived)

Faculty Mentor

Dr. Christin Seifert

Faculty Mentor Email

cseifert@georgiasouthern.edu

Presentation Year

2020

Start Date

30-11-2020 12:00 AM

End Date

30-11-2020 12:00 AM

Keywords

Georgia Southern University, Honors Program, Virtual Symposium, Eilleen Plante

Description

As sustainability becomes more important to consumers, brands will have to adapt to stay competitive. The best way to advertise sustainability through social media has not yet been studied. This project explores different methods of social media promotion in an effort to find the most effective means of advertising sustainability.

Academic Unit

College of Behavioral and Social Sciences

Comments

A presentation of “Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement” by Eilleen Plante at the Georgia Southern University Honors Program Fall 2020 Virtual Honors Symposium. Eilleen is a graduating senior with a major in Fashion Merch & Apparel Design and was mentored by Christin Seifert. For more information about Honors at Georgia Southern see https://georgiasouthern.edu/honors.

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Nov 30th, 12:00 AM Nov 30th, 12:00 AM

Can Marketing Content Strategies help promote Sustainability on Social Media?: Comparing the Effectiveness of Owned versus Earned Endorsement

College of Behavioral and Social Sciences

As sustainability becomes more important to consumers, brands will have to adapt to stay competitive. The best way to advertise sustainability through social media has not yet been studied. This project explores different methods of social media promotion in an effort to find the most effective means of advertising sustainability.

https://digitalcommons.georgiasouthern.edu/honors_symposium/2020/Fall/22