Location
Thesis Presentation- College of Behavioral and Social Sciences
Document Type and Release Option
Thesis Presentation (Open Access)
Faculty Mentor
Professor Sarah Zenti
Faculty Mentor Email
szenti@georgiasouthern.edu
Presentation Year
2020
Start Date
4-2020 12:00 AM
End Date
5-2020 12:00 AM
Keywords
Georgia Southern University, Honors Program, Thesis Presentation
Description
This project explores how lighting in the produce section of a supermarket influences a consumer's decision to purchase healthier options. For this study, subjects were administered a pre and post survey and viewed renderings. This new knowledge expands this area of design and shows why lighting is important to consider when constructing these spaces.
Academic Unit
College of Science and Mathematics
The Impact of Lighting Type on Consumer Behavior in the Purchase of Healthy Products
Thesis Presentation- College of Behavioral and Social Sciences
This project explores how lighting in the produce section of a supermarket influences a consumer's decision to purchase healthier options. For this study, subjects were administered a pre and post survey and viewed renderings. This new knowledge expands this area of design and shows why lighting is important to consider when constructing these spaces.
Comments
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