Honors College Theses
Publication Date
4-12-2021
Major
Management (BBA)
Document Type and Release Option
Thesis (open access)
Faculty Mentor
William Norton
Abstract
Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking to elevate their style for whatever occasion.
Thesis Summary
Footloose is a comprehensive business plan for opening a shoe store in downtown Savannah, Georgia.
Recommended Citation
Burnsed, Ashlyn Sarah, "Footloose Business Plan" (2021). Honors College Theses. 616.
https://digitalcommons.georgiasouthern.edu/honors-theses/616
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Fashion Business Commons
