Honors College Theses

Publication Date



Management (BBA)

Document Type and Release Option

Thesis (open access)

Faculty Mentor

William Norton


Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking to elevate their style for whatever occasion.

Thesis Summary

Footloose is a comprehensive business plan for opening a shoe store in downtown Savannah, Georgia.