Interior Design (B.S.)
Document Type and Release Option
Thesis (open access)
This project explored how lighting in the produce section of a supermarket can influence a consumer's decision to purchase healthier options. There is research in this field that examines this idea in restaurants, however, this specific area has not been researched. For this study subjects participated in a pre survey, viewed renderings, and took a post survey all at one predetermined time. The estimated time for the completion of this was about 20 minutes, but this time varied between subjects based on how long they spent taking the surveys and viewing the models. The surveys determined correlation between lighting and consumers preferences and were used in the results section of my thesis.
This project will explore how lighting in the produce section of a supermarket influences a consumer's decision to purchase produce. There is research in this field that examined this theory in restaurants, however, this specific area has not been researched and needs more testing to determine any correlation.
Hartmann, Sarah E., "The Impact of Lighting Type on Consumer Behavior in the Purchase of Healthy Products" (2020). Honors College Theses. 475.