Graphic Design (BFA

Document Type and Release Option

Thesis (open access)

Faculty Mentor

Edward Rushton


Graphic design is a lot like languages varying from place to place. It’s a way of communication that retains its own cultural characteristics even though it shares similar design’s aesthetics. Graphic design varies from culture to culture, influenced by a country’s culture, language, traditions, history, and society. Just like art and music, graphic design’s aesthetics differs and expresses different messages across every culture. There are common graphic design’s elements found in one culture that are not found in other cultures and vice versa.

As an international student, this is a topic that has really interested me because I want to show how my culture affects my designs and how designs change according to the place and people. Design elements and guidelines are shared around the world, but the message and the audience vary.

On my honors thesis, I will address a research on the impact of culture in graphic design and identify the patterns, colors, imagery, and common elements found and used in different cultures. I will show the different types of designs and how they reflect their cultural influence. I will discuss and display examples of graphic design from the following cultures: Latin America, United Kingdom, United States, China, Japan, and Middle East.

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