Becoming the Physical Activity Champion: Empowerment through Social Marketing
Strategies: A Journal for Physical and Sport Educators
Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to ‘sell’ physical activity to their ‘audiences’. This article describes how teachers can apply the concept of social marketing to advocate for what they do.
Colquitt, Gavin T., Moya L. Alfonso, Ashley D. Walker.
"Becoming the Physical Activity Champion: Empowerment through Social Marketing."
Strategies: A Journal for Physical and Sport Educators, 27 (6): 38-41.