Characteristics of ‘Tween’ Participants and Non-Participants in the VERB™ Summer Scorecard Physical Activity Promotion Program
Health Education Research
Creating community-based opportunities for youth to be physically active is challenging for many municipalities. A Lexington, Kentucky community coalition designed and piloted a physical activity program, ‘VERB™ summer scorecard (VSS)’, leveraging the brand equity of the national VERB™—It’s What You Do! campaign. Key elements of VSS subsequently were adopted in Sarasota County, FL. This study identified characteristics of Sarasota’s VSS participants and non-participants. Students in Grades 5–8 from six randomly selected public schools completed a survey assessing VSS participation, physical activity level, psychosocial variables, parental support for physical activity and demographics. Logistic regression showed that VSS participants were more likely to be from Grades 5 to 6 versus Grades 7 and 8 [odds ratio (OR) = 6.055] and perceive high versus low parental support for physical activity (OR = 4.627). Moreover, for each unit rise in self-efficacy, the odds of VSS participation rose by 1.839. Chi-squared automatic interaction detector (CHAID) analysis suggested an interaction effect between grade and school socioeconomic status (SES), with a large proportion of seventh and eighth graders from high SES schools being non-participants (76.6%). A VSS-style program can be expected to be more effective with tweens who are younger, in a middle SES school, having high self-efficacy and high parental support for physical activity.
Nickelson, Jen, Moya L. Alfonso, Robert J. McDermott, Elizabeth C. Bumpus, Carol A. Byrant, Julie A. Baldwin.
"Characteristics of ‘Tween’ Participants and Non-Participants in the VERB™ Summer Scorecard Physical Activity Promotion Program."
Health Education Research, 26 (2): 225-238.