Online product review websites have become very important in the purchase decisions of consumers. Word-of-mouth communication was once limited to the passing of information using verbal means, however, it now extends into text messages and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails. The type of review will influence the consumer differently. Also, the need for cognition will impact the way the type of review the consumer requires to decide.
Ierlan, M. (2023). Effects of online consumer ratings on persuasion. Association of Marketing Theory and Practice Proceedings 2023. 3. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/3