Association of Marketing Theory and Practice Proceedings 2019

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Submissions from 2019

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An Investigation into How the Modes of Persuasion and Valence affect Perceptions of Online Reviews, Clinton Amos, Skyler King, and Anthony Allred

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Content Analysis of a Collegiate Athletic Twitter Account: Practical Applications for Promotion and Attendance Increase, Steve Shih-Chia Chen

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Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps, Sam Fullerton, Tammy McCullough, and David L. Moore

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“Tipping Required”: Development of a Model to Understand Customer Reactions to Non-Voluntary Tipping Systems, Ismail Karabas and Jeff Joireman

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Customer Service in the IT/Social Media Marketing Era: Reverting to a Zero-sum Game, Martin

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Are Customer Reward Programs Really Rewarding?, Michael McCall and Dave McMahon

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Best of Both Worlds: Blending Logic to Expand the Customer Value Model, Adam Merkle

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“Not So Fast! Let’s Find Your Optimal Delivery Time!”: The Impact of Delivery Time on Retailer Profit in a Heterogeneous Market, Saman Modiri and Scott Fay

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Consumer Social Identity and Competition, Hyewon Park and Rajeev Tyagi

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Best Practices in Digital Content Marketing for Building University Brands, Julie M. Pharr

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Analyzing True Loyalty in the Middle Eastern Market: Brand Preference and Brand Insistence, Larry P. Pleshko and Richard A. Heiens

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Bridging the Gap Between Public Opinion Research and Consumer Marketing Research: Insights into U.S. Shoppers of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, and Kristine Johnson

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Developing Scale of Tourists’ Attitude Toward Culture Souvenirs, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte Burgess