Location-Based Social Features for Meeting Strangers Online – Who Uses Them?
Social Media/ Internet/ Mobile/ Direct Marketing
The study examines how personality factors and privacy concern affects the use of location-based social features on WeChat, a social mobile application in China. Analysis of survey data collected from 214 WeChat users revealed that while sensation seeking and personal innovativeness in information technology are strongly related to use of these features, loneliness and privacy concern do not affect the actual use.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Zhang, Lixuan and Chen, Yilin, "Location-Based Social Features for Meeting Strangers Online – Who Uses Them?" (2015). Association of Marketing Theory and Practice Proceedings 2015. 11.