Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date



This paper presents the pedagogy of an Excel student simulation that allows the user to change various costs and demand variation and experiment with the effects of those changes on a set of customer service levels. Unlike merely reading about inventory control and the importance of customer service, students can actually experience the results of experimenting with a variety of service levels and the effects on shortages. Track: Marketing Education

About the Authors

Craig Harms received has Ph.D. from The Ohio State University in 1984. He has taught at Miami (Ohio) University from 1976-1980 and is currently at The University of North Florida in Jacksonville, Florida (1980-present). Currently using the 6th edition of his major book, The Swift Shoe Company, Dr. Harms is working on his 7th and last edition. The book has over 100 adoptions around the world including Notre Dame University and The University of Capetown, South Africa. His latest book, Technical Analysis in the Stock Market, 2011, is used in the quantitative methods course and is sold in the open market as a self help to conservative stock trading.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Included in

Marketing Commons