Association of Marketing Theory and Practice Proceedings 2013
 

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date

2013

Abstract

Public and private institutions of higher education are challenged by academic integrity. In this study, faculty from over 100 U.S. private and public universities shared their perceptions of academic integrity issues such as academic dishonesty detection, awareness of punishments, the faculty as role models, personal values and the ethical image of administrative units. Results indicate perceptions differed by type of institution but not gender or teaching experience. Administrative units were influenced in public universities (but not private) by teaching experience. The results contribute to an understanding of the academic integrity environment underlying the performance of business education. Implications for research and practice are discussed.

About the Authors

Anne Heineman Batory (Ph.D., University of Maryland) is Professor of Marketing and Chair of the Department of Entrepreneurship, Leadership, & Marketing at Wilkes University. She teaches in the consumer marketing, advertising, and leadership areas at Wilkes. In addition to teaching and administration positions in higher education, Dr. Batory has served as consultant for consumer and research issues in such diverse industries as health care, higher education, television, consumer goods, and site location. Dr. Batory is a frequent presenter at marketing conferences and the author of several articles which have been published in The International Journal of Learning, the Pennsylvania Journal of Business and Economics and the Journal of the American Academy of Business.

Stephen S. Batory (Ph.D., University of Maryland) was a Professor of Marketing at Bloomsburg University. He is the author of numerous research based articles and presentations and has recent publications in The International Journal of Learning, Journal of Marketing Education, Pennsylvania Journal of Business and Economics and the Journal of the American Academy of Business. Dr. Batory has performed research based consultations in areas such as health care, television, consumer goods, and site location. His current research interests are academic integrity issues among college students, faculty and administrators

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Digital Commons@Georgia Southern License

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