Panels and Special Sessions
Social Media has grown from an auxiliary chapter in a marketing text to an entire course in the curriculum, an undergraduate major, or a MBA specialty. The controversy now appears to be the extent of the coverage of the Social Media area. The challenge in examining social media’s role in the business curriculum is that there is a lack of empirical research on this subject. The purpose of this panel is to undertake an exploratory review of how social media has been utilized in the business curriculum of participants’ schools in response to the demands of the changing business landscape. This panel seeks to explore the current level of social media integration into the business school curriculum and effective use in pedagogy. We seek to confer with other educators to determine: 1. If a certificate or degree in social media at either the undergraduate or graduate level is currently offered or being considered as a future strategic initiative. 2. The extent of social media implementation into the curriculum and pedagogy? 3. The current status of assessment of the effectiveness of giving students the requisite skills to be successful in the work place and aware of online security? 4. What instruments are used to evaluate a) the effectiveness of the pedagogy or b) ascertain if the students feel it assisted in job placement and increased their confidence in applying social media in the workplace? This panel seeks to determine and share knowledge regarding best practices for incorporating social media into the higher education curriculum.
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Ray, Pauline Ash; Swearingen, Jenny; and Wilkens, Paul, "Social Media in the Business Curriculum Panel" (2013). Association of Marketing Theory and Practice Proceedings 2013. 18.