Association of Marketing Theory and Practice Proceedings 2011


The Credit Card Reform Act of 2009: Is it Ethical? Is it What College Students Wanted or Needed?


Cassandra Wells

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date



This paper is a review of the Credit CARD Act of 2009 and the effect if could have on college students’ lives. The questions are asked and answered as to whether the Credit CARD Act of 2009 was what college students wanted or needed and if it was ethical. These questions were answered through a review of the results of two studies on college student attitudes regarding the marketing of credit cards to college students (Author 2002 and US PIRG 2008) and a discussion of how the relevant reforms in the Credit CARD Act of 2009 relate to the studies. The CARD Act of 2009 was determined to be a set of ethical reforms to address the wants and needs of college students. The Credit CARD Act of 2009 provides restraints on credit card marketers that coincide with what college students want and need. The Credit CARD Act of 2009 provides a means for college students to learn how to be financially responsible adults in their own timeframe.

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Digital Commons@Georgia Southern License

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