Association of Marketing Theory and Practice Proceedings 2011
 

Title

Nonprofits Websites: Adoption, Type, and Optimization

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date

2011

Abstract

The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 557 organizations in District 8 of the U.S. census data .The authors examine the adoption of websites and if nonprofits are using the right type of website. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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