Nonprofits Websites: Adoption, Type, and Optimization
Service Marketing/ Non-Profit Marketing/ Ethics
The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 557 organizations in District 8 of the U.S. census data .The authors examine the adoption of websites and if nonprofits are using the right type of website. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
McMahon, Dsve and Seaman, Samuel, "Nonprofits Websites: Adoption, Type, and Optimization" (2011). Association of Marketing Theory and Practice Proceedings 2011. 58.