Marketing Management/ Strategy/ Branding
Today's workforce is aging fast. The tacit knowledge held by those approaching retirement is necessary for firms to compete in the increasingly competitive marketplace. While some research has been devoted to how older workers view their retirement will impact the workplace, minimal attention has been given to how younger workers view this issue. As companies strive to remain market-driven, this paper examines how younger personnel view the impact of retirement on their employers and the impending brain drain. A discussion of implications for the marketing function within firms also is provided.
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Digital Commons@Georgia Southern License
Weisenbach Keller, Eileen D. and Shaw, Doris M., "Retiring Workers Could Present a Problem for Marketers, Even in a Recession" (2010). Association of Marketing Theory and Practice Proceedings 2010. 36.