Association of Marketing Theory and Practice Proceedings 2010
 

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date

2010

Abstract

Based on a review of Major League baseball team websites, this study provides insight into team communication of sustainability principles and practices through an analysis of self-presented sustainability content. Websites for thirty-one (31) teams were examined for content. Elkington’s (1997) triple bottom line dimensions and Global Reporting Initiative (GRI) indicator codes and definitions were constructs for the model and aligned to social, environmental, and economic principles for categories of sustainability practices. Researchers found that while teams are including sustainability information to some extent, the majority highlight social issues on their home pages and subsequent pages; communication about environmental factors varies by league and tends to reflect league-wide initiatives, and economic issues are largely not communicated.

About the Authors

Dorene Ciletti, PhD is an Assistant Professor of Marketing and Sports Marketing at Duquesne University.

John Lanasa, PhD, is an Associate Professor and Chair of the Marketing, Sports Marketing, Entrepreneurship, Supply Chain, and Global Business divisions at Duquesne University.

Diane Ramos, MBA, is Assistant Director of the MBA-Sustainability program and an adjunct faculty member at Duquesne University.

Ryan Luchs, PhD, is an Assistant Professor of Marketing at Duquesne University.

Junying Lou is a graduate assistant and candidate for the Master of Accountancy degree at Duquesne University.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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