Association of Marketing Theory and Practice Proceedings 2010
 

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date

2010

Abstract

This study presented administrative and marketing-related information on Kaohsiung City’s preparation for the 2009 World Games. The presented information was allocated through an extensive literature review on secondary sources, personal interviews, and observations from fall of 2008 to summer of 2009. Promotional strategies and activities, projected financial and sales data, reports on constructions, and issues and challenges related to the Games were further analyzed. The study further discussed the “not-for-profit” approach that was practiced by many East Asian Countries to gain international recognition and promote patriotism while hosting a major sport event.

About the Authors

Steve Chen, D.S.M., is an Assistant Professor in the Department of Management and Marketing at Morehead State University, Morehead KY. He received his doctorate in Sport Management from United States Sports Academy in Daphne, AL.

Ron Dick, Ed.D, is an Assistant Professor of the Sport Marketing in Duquesne University, Pittsburgh, PA. He received his Ed. D from Temple University. He has 13 years of NBA sales experience as a director of ticket sales. He also worked at University of Houston as an Assistant Director of Athletics.

Ashley McNabb, B.A., is currently a graduate assistant in Management of Marketing of Morehead State University. She is majoring in Psychology.

Yin-chu Tseng, M.S., is an Associate Professor and the Director of Athletic Office of Kaohsiung Medical University in Taiwan. He received his Master’s Degree in Physical Education from Chinese Cultural University in Taipei, Taiwan.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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Marketing Commons

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