Proposal Title

CEO For a Day: Promoting Audience-Centered Writing through Scenario-Based Prompts

Co-Authors

None

Track

Research Project / Learning Theories and Pedagogy

Proposal Abstract

Imagine that you are a college chancellor faced with a budget crisis. Do you offer retirement incentive packages to cut salary expenses? Imagine you are a marketing executive having to counter negative press after a product mishap. Do you propose an expensive campaign to cover and redirect the mishap? The students in this study have the opportunity to do just such imagining and work collaboratively to make a decision. The research in progress aims to determine if scenario-based writing prompts better help students apply the concepts of audience-centered writing and writing for a purpose. The presenter will discuss observations made during the pilot study and results gathered from the formative assessments of the current and ongoing quasi-experimental study. Session attendees will learn about and actively discuss such aspects of the study as the planning of a learner-centered approach to writing, the effectiveness of scenario-based prompts compared to traditional writing prompts, the breadth of scenario-based learning benefits, and best practices for and challenges of designing and implementing such prompts as well as assessing student success per the course SLOs.

Session Format

Presentation Session

Location

Room 211

Publication Type and Release Option

Presentation (Open Access)

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Mar 30th, 11:00 AM Mar 30th, 11:45 AM

CEO For a Day: Promoting Audience-Centered Writing through Scenario-Based Prompts

Room 211

Imagine that you are a college chancellor faced with a budget crisis. Do you offer retirement incentive packages to cut salary expenses? Imagine you are a marketing executive having to counter negative press after a product mishap. Do you propose an expensive campaign to cover and redirect the mishap? The students in this study have the opportunity to do just such imagining and work collaboratively to make a decision. The research in progress aims to determine if scenario-based writing prompts better help students apply the concepts of audience-centered writing and writing for a purpose. The presenter will discuss observations made during the pilot study and results gathered from the formative assessments of the current and ongoing quasi-experimental study. Session attendees will learn about and actively discuss such aspects of the study as the planning of a learner-centered approach to writing, the effectiveness of scenario-based prompts compared to traditional writing prompts, the breadth of scenario-based learning benefits, and best practices for and challenges of designing and implementing such prompts as well as assessing student success per the course SLOs.