Abstract
Abhay Shah is an associate professor of marketing at the University of Southern Colorado in Pueblo. Stephen Miller is a professor of marketing at Oklahoma State University in Stillwater.
Copyright
This work is archived and distributed under the repository's standard copyright and reuse license, available here. Under this license, end-users may copy, store, and distribute this work without restriction. For questions related to additional reuse of this work, please contact the copyright owner.
Recommended Citation
Shah, Abhay and Miller, Stephen
(1997)
"Constructing Mid-Range Theories Using A Taxonomy of Services,"
Southern Business Review: Vol. 23:
Iss.
2, Article 6.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol23/iss2/6