Document Type
Article
Publication Date
1-20-2010
Recommended Citation
http://coba.georgiasouthern.edu/pdf%20files/2010_01_20_Shepherd_Sell_More.pdf
COinS
Comments
Author's biography: C. David Shepherd is a professor of marketing and director of the Center for Sales Excellence at Georgia Southern University. He can be contacted at 912-478-1961 or dshepherd@georgiasouthern.edu.