Document Type
Article
Publication Date
6-8-2011
Recommended Citation
http://coba.georgiasouthern.edu/pdf%20files/2011_06_08_Gruben_Franchising.pdf
COinS
Comments
Author's biography: Kathleen Gruben is an associate professor of marketing and director of the Center for Retail Studies at Georgia Southern University. She can be reached at kgruben@georgiasouthern.edu.