Title

Becoming the Physical Activity Champion: Empowerment through Social Marketing

Document Type

Article

Publication Date

2014

Publication Title

Strategies: A Journal for Physical and Sport Educators

DOI

10.1080/08924562.2014.960260

Abstract

Physical education teachers can champion their profession through marketing the importance of physical activity to children and families in the communities they serve. Social marketing, a consumer-based approach to behavior change, is an excellent choice for physical education teachers who want to ‘sell’ physical activity to their ‘audiences’. This article describes how teachers can apply the concept of social marketing to advocate for what they do.