Document Type
Conference Proceeding
Conference Track
General Papers
Publication Date
2016
Abstract
The Savannah area offers an eclectic mix of attractions for visitors. Broadly speaking, the tourism portfolio can be divided into four clusters: Museums, Bus/Trolley Tours, Water Tours, and Ghost Tours. This manuscript examines the possibility of combining the Savannah attractions into a price bundle to offer a lower price to consumers. Doing so may help stimulate demand during off-peak seasons. And, it may further promote greater awareness (and attendance) at attractions during the peak season.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Mitchell, Mark; Turner, Gregory; and Rauch, Dennis, "Price Bundling Opportunities for the Savannah, GA Market" (2016). Association of Marketing Theory and Practice Proceedings 2016. 31.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/31
About the Authors
Mark Mitchell is Professor of Marketing at Coastal Carolina University (Conway, SC). He earned his DBA in Marketing from Mississippi State University.
Gregory Turner is Associate Professor of Marketing at Claflin University (Orangeburg, SC). Greg earned his DBA in Marketing from Mississippi State University.
Dennis Rauch is Professor of Marketing at Coastal Carolina University (Conway, SC). He earned his PhD in Marketing from the University of Iowa.