Subject Area
East Asian/Chinese Studies
Abstract
The international communication of Chinese culture has been regarded as the national strategy and great efforts have been made in the past decades. However, Chinese classics have not won great popularity as what were expected. The main causes for their unpopularity lie in taking the strategy of government-oriented policy and lacking full comprehension of the role of western audiences. Nowadays, international communication of Chinese culture, being in the primary stage of its development, requires an objective and sober understanding of the communication situation between China and western countries. And the choice of audience-oriented strategy may facilitate the international communication of Chinese classics through reinforcing efforts in content selection, translation strategy, and ideology weakening.
Brief Bio Note
Yanjie Pang is a visiting scholar in Department of Foreign Languages at Georgia Southern University and an associate professor of English in School of Foreign Studies at North China University of Water Resources and Electric Power. His research interests focus on translation and international communication of Chinese culture.
Keywords
audience consciousness, international communication, Chinese classics, audience-oriented strategy
Location
Room 212
Presentation Year
2017
Start Date
3-24-2017 4:30 PM
Embargo
3-2-2017
Recommended Citation
Pang, Yanjie, "Western Audiences: Role of the International Communication of Chinese Classics" (2017). South East Coastal Conference on Languages & Literatures (SECCLL). 69.
https://digitalcommons.georgiasouthern.edu/seccll/2017/2017/69
Western Audiences: Role of the International Communication of Chinese Classics
Room 212
The international communication of Chinese culture has been regarded as the national strategy and great efforts have been made in the past decades. However, Chinese classics have not won great popularity as what were expected. The main causes for their unpopularity lie in taking the strategy of government-oriented policy and lacking full comprehension of the role of western audiences. Nowadays, international communication of Chinese culture, being in the primary stage of its development, requires an objective and sober understanding of the communication situation between China and western countries. And the choice of audience-oriented strategy may facilitate the international communication of Chinese classics through reinforcing efforts in content selection, translation strategy, and ideology weakening.
