Glen Riecken, PhD., is visiting professor of marketing, College of Charleston, Charleston, SC 29424.
Kyle Hensel, MBA, is director, Small Business Development Center, Clayton State University, Morrow, GA 30260.
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Riecken, Glen and Hensel, Kyle
"Using Humor in Advertising: When Does it Work?,"
Southern Business Review: Vol. 37
, Article 5.
Available at: https://digitalcommons.georgiasouthern.edu/sbr/vol37/iss2/5