Abstract
C. Glenn Walter is Professor of Marketing at Mississippi State University. D. Wayne Norvell is an Assistant Professor of Marketing, Kansas State University. Raymond J. Coleman is Professor of Marketing at Kansas State University.
Copyright
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Recommended Citation
Walters, C. Glenn; Norvell, D. Wayne; and Coleman, Raymond J.
(1976)
"The Perceived Importance of the Elements of Strategy: Revisited*,"
Southern Business Review: Vol. 2:
Iss.
1, Article 3.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol2/iss1/3