Abstract
Mark C. Hall is an Associate Professor in the Department of Marketing at Mankato State University. C.P. Rao is University Professor in the Department of Marketing at the University of Arkansas. Kevin M. Elliott is an Associate Professor in the Department of Marketing at Mankato State University.
Copyright
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Recommended Citation
Hall, Mark C.; Rao, C.P.; and Elliott, Kevin M.
(1993)
"Organizational Purchasing Theory: A Review and Assessment,"
Southern Business Review: Vol. 19:
Iss.
1, Article 5.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol19/iss1/5