Framing Schizophrenia: Media Representations and the Production of Stigma

Faculty Mentor

April Schueths

Location

Russell Union Ballroom

Type of Research

On-going

Session Format

Poster Presentation

College

College of Behavioral & Social Sciences

Department

Psychology

Abstract

Framed by modified labeling theory, this literature review examines how media portrayals of people diagnosed with schizophrenia impact stigma, including self-stigma. The Centers for Disease Control & Prevention (CDC) (2025) defines mental health stigma as negative attitudes, beliefs, and stereotypes people may hold towards those who experience mental health conditions. They also define self-stigma as coming from within the person with a mental health condition; sometimes, they believe they are flawed or blame themselves for their conditions. Research indicates that media coverage of mental illness and schizophrenia tends to be more negative than positive. For example, individuals are often portrayed as socially incompetent, violent, and as villains. Distorted representations of mental illness, including schizophrenia, impact society’s opinions, but can also affect the individuals’ understanding of their condition and may discourage them from seeking professional help.

Program Description

n/a

Start Date

4-23-2026 2:00 PM

End Date

4-23-2026 4:00 PM

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Apr 23rd, 2:00 PM Apr 23rd, 4:00 PM

Framing Schizophrenia: Media Representations and the Production of Stigma

Russell Union Ballroom

Framed by modified labeling theory, this literature review examines how media portrayals of people diagnosed with schizophrenia impact stigma, including self-stigma. The Centers for Disease Control & Prevention (CDC) (2025) defines mental health stigma as negative attitudes, beliefs, and stereotypes people may hold towards those who experience mental health conditions. They also define self-stigma as coming from within the person with a mental health condition; sometimes, they believe they are flawed or blame themselves for their conditions. Research indicates that media coverage of mental illness and schizophrenia tends to be more negative than positive. For example, individuals are often portrayed as socially incompetent, violent, and as villains. Distorted representations of mental illness, including schizophrenia, impact society’s opinions, but can also affect the individuals’ understanding of their condition and may discourage them from seeking professional help.