2026 Symposium Archive (Statesboro)
Gaining Legitimacy by Building Relationships: The Case of Women Entrepreneurs in Digital Ecosystems in Brazil
Faculty Mentor
Katia De Melo Galdino
Location
Russell Union Room 2054
Type of Research
On-going
Session Format
Oral Presentation
College
Parker College of Business
Department
Management
Abstract
Our study analyzes how women entrepreneurs in developing countries build relationships in order to gain legitimacy for their ventures. Research on gender differences in entrepreneurship has identified inequalities between female and male entrepreneurs, primarily concluding that women are underrepresented. Our project aims to fill in the gaps from previous research on women entrepreneurs in digital ecosystems. We want to dig further into the topic and figure out how women use their platform to progress their business. During our project we have looked at developing economies where gender differences tend to be more salient, and we ask “How do women entrepreneurs gain legitimacy for their ventures by building relationships?” We focus on women entrepreneurs, whose new business ventures consist of digital ecosystems in the variety of industries available. With our research we have visited several different incubators, that aid entrepreneurs with their business. We have interviewed several different women to gather knowledge on their personal experiences and journey to further our analysis and research, as well.
Program Description
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Start Date
4-23-2026 2:00 PM
End Date
4-23-2026 2:15 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Copyright
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Recommended Citation
Moore, Ella, "Gaining Legitimacy by Building Relationships: The Case of Women Entrepreneurs in Digital Ecosystems in Brazil" (2026). GS4 Student Scholars Symposium. 139.
https://digitalcommons.georgiasouthern.edu/research_symposium/2026/2026/139
Gaining Legitimacy by Building Relationships: The Case of Women Entrepreneurs in Digital Ecosystems in Brazil
Russell Union Room 2054
Our study analyzes how women entrepreneurs in developing countries build relationships in order to gain legitimacy for their ventures. Research on gender differences in entrepreneurship has identified inequalities between female and male entrepreneurs, primarily concluding that women are underrepresented. Our project aims to fill in the gaps from previous research on women entrepreneurs in digital ecosystems. We want to dig further into the topic and figure out how women use their platform to progress their business. During our project we have looked at developing economies where gender differences tend to be more salient, and we ask “How do women entrepreneurs gain legitimacy for their ventures by building relationships?” We focus on women entrepreneurs, whose new business ventures consist of digital ecosystems in the variety of industries available. With our research we have visited several different incubators, that aid entrepreneurs with their business. We have interviewed several different women to gather knowledge on their personal experiences and journey to further our analysis and research, as well.
