Fast Fashion Transportation Sourcing
Faculty Mentor
Jerry Burke
Location
Russell Union Room 2041
Type of Research
Completed
Session Format
Oral Presentation
College
Parker College of Business
Department
Logistics and SCM
Abstract
This applied research presentation analyzes a fast fashion retailer’s domestic transportation sourcing strategy amid volatile truckload market conditions. Using tender rejection rates, spot pricing trends, and existing contract data, the team develops lane-specific rate targets that balance cost control with service reliability. We evaluate when to accept or renegotiate bid rates and recommend strategic carrier concentration versus diversification based on lane directionality and rejection risk thresholds. A high–low transportation budget framework is proposed to hedge volatility while limiting spot exposure below 15%. Finally, we assess intermodal integration opportunities to reduce cost variability and enhance network resilience without compromising service performance or speed to market.
Program Description
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Start Date
4-23-2026 10:00 AM
End Date
4-23-2026 10:15 AM
Recommended Citation
Graves, Shaylee; Clements, Thomas; and Mcginley, Maggie, "Fast Fashion Transportation Sourcing" (2026). GS4 Student Scholars Symposium. 12.
https://digitalcommons.georgiasouthern.edu/research_symposium/2026/2026/12
Fast Fashion Transportation Sourcing
Russell Union Room 2041
This applied research presentation analyzes a fast fashion retailer’s domestic transportation sourcing strategy amid volatile truckload market conditions. Using tender rejection rates, spot pricing trends, and existing contract data, the team develops lane-specific rate targets that balance cost control with service reliability. We evaluate when to accept or renegotiate bid rates and recommend strategic carrier concentration versus diversification based on lane directionality and rejection risk thresholds. A high–low transportation budget framework is proposed to hedge volatility while limiting spot exposure below 15%. Finally, we assess intermodal integration opportunities to reduce cost variability and enhance network resilience without compromising service performance or speed to market.
