Title

Designing Process-oriented Guided-inquiry Activities: a New Innovation for Marketing Classes

Document Type

Article

Publication Date

Spring 2009

Publication Title

Marketing Education Review

DOI

10.1080/10528008.2009.11489063

Abstract

In this study, a student-centered learning style is introduced to the marketing discipline. Process Oriented-Guided Inquiry Learning, or POGIL, has been used extensively by the organic science courses schools across the nation. The POGIL technique is student-focused and engages the student aurally, visually, and tacitly, making it practical for all learning styles. Students become active, rather than passive learners. This innovative teaching method has reduced absenteeism, motivated students to be active learners, and increased student performance in our classes. This study is the first POGIL study to be conducted in marketing, or any other social science discipline.

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