Sweet Peas Stitchery: A Case of a Startup Merchandiser – Part B

Document Type


Publication Date


Publication Title

Journal of the International Academy for Case Studies


The primary subject matter of this case concerns accounting. Secondary issues examined include entrepreneurship, marketing, retail management, and merchandising. The case is appropriate for sophomores or juniors who are in a core financial accounting course or entrepreneurship, retail management, fashion merchandising, and marketing classes that include financial analysis of a merchandising firm. This case will take approximately one class hour. It will not require students to do any outside preparation. It will challenge their logical thinking skills, knowledge of Balance Sheets, and financial ratios while applying their basic business knowledge. It will also require the students to recognize the implications of a challenging financial situation.