Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants
Marketing Education Review
This paper reviews the use of the Bafa-Bafa Cross-Cultural Simulation in the Global Marketing classroom. Bafa-Bafa is a powerful experiential cultural simulation designed to encourage exploration of cross-cultural interaction. Its primary strength is its ability, in an artificially manipulated safe and fun environment, to engender the strong feelings associated with being part of one culture and then being forced to interact with another. Variants of the simulation are presented that reduce the time requirements, simplify the simulation, and accommodate large classes.
Swift, Cathy Owens, Luther Trey Denton.
"Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants."
Marketing Education Review, 13 (3): 41-51.