Title

Cross Cultural Experiential Simulation in the Global Marketing Classroom: Bafa-Bafa and Its Variants

Document Type

Article

Publication Date

2003

Publication Title

Marketing Education Review

DOI

10.1080/10528008.2003.11488839

Abstract

This paper reviews the use of the Bafa-Bafa Cross-Cultural Simulation in the Global Marketing classroom. Bafa-Bafa is a powerful experiential cultural simulation designed to encourage exploration of cross-cultural interaction. Its primary strength is its ability, in an artificially manipulated safe and fun environment, to engender the strong feelings associated with being part of one culture and then being forced to interact with another. Variants of the simulation are presented that reduce the time requirements, simplify the simulation, and accommodate large classes.

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